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Privacy Policy

At Via Capitale, we respect the privacy of all of our clients and are committed to ensuring the accuracy, confidentiality, security and protection of your personal information.

For the purpose of providing our real estate services, include, but not limited to, real estate brokerage services, real estate agency services, advice with respect to the purchase and sale of real estate, real estate leasing and property management, and other real estate advisory services, including the sale or referral of real estate-related services. When providing our services, we collect, use, access and disclose information of a personal and/or confidential nature on a daily basis. Confidentiality and professional secrecy are at the very heart of our concerns, this, in order to set in place and maintain a relationship of trust with our customers and provide the best possible service.

Accordingly, we are committed to take all necessary measures to protect your personal information and thereby comply with the Act respecting the protection of personal information in the private sector, including the new requirements enacted by Bill 25 (hereinafter the "Act").

This Privacy Policy (hereinafter the "Policy") is intended to help you understand our daily practices regarding the collection, use, disclosure and retention of personal information. By providing us with personal information (through our website, by e-mail, in person, by telephone or otherwise), you consent to the processing of your personal information as described in this Policy and you authorize Via Capitale, its representatives and partners to process your personal information for the purposes set out below, all the above within compliance of the Act .

This being said, be aware that this Policy does not apply to third-party websites that may be accessed through links on our website and Via Capitale and its representatives are not responsible for such third-party websites. When using our website, if you follow a link to a third-party website, that website will have its own privacy policies that you should review before submitting any personal information.


Via Capitale is a real estate leader, founded in the province of Quebec over 30 years ago. Its mission is to offer the best possible services to its clients by focusing on the human aspect, professionalism and innovation in the thousands of real estate transactions carried out by its nearly 1,000 real estate brokers throughout the province of Quebec. Via Capitale is a division of Bridgemarq Real Estate Services, an income trust listed on the Toronto Stock Exchange under the symbol TSX: BRE.TO.

For more information, visit us at www.viacapitalevendu.com.


Under the Act respecting the protection of personal information in the private sector, "personal information" means " any information which relates to a natural person and directly or indirectly allows that person to be identified ". It may include the individual's name, home address, e-mail address, date of birth, credit history or other financial information, credit card information and other family information.

Business contact information is also considered as personal information, but no consent is required to collect, use or disclose this information for the purpose of communicating or facilitating communication with someone when these actions are being done for business purposes.


When you visit our website or communicate with us in the course of our activities and/or provision of services, we collect a certain amount of personal information about you, such as :

  • Identity information, such as a first or last name;
  • Contact information, such as name, address, e-mail address and telephone number;
  • Biographical information such as job title, employer, photos, video or audio content;
  • Information you provide to us in the course of providing our services;
  • Billing and financial information, such as a billing address, bank account information, mortgage commitments or payment data;
  • Recruitment information, such as curriculum vitae, education and employment history, details of professional affiliations and other information relevant to potential recruitment;
  • Identification and other background check data, such as a copy of a driver's license, passport or utility bills;
  • Any other personal information provided.

Please note that if you provide us with personal information about other persons (such as your clients, directors, officers, shareholders or beneficial owners), you must ensure that you have duly notified them that you are providing us with their information and that you have obtained their consent to such disclosure such consent otherwise complying with the Act;


We collect personal information from you and from our interactions with you in the course of providing services to you.

We also collect publicly available information on public platforms, such as the land register, the “Registre des droits personnels et reels mobiliers” (RDPRM), the property assessment roll and tax rolls, as well as on social media.

We may also collect your personal information from third parties, such as franchised real estate agencies, with your consent, or without your consent, when required or permitted by law.

By communicating with us, voluntarily providing us with your personal information, responding to our surveys or browsing our website, you consent to the collection, use and disclosure of your personal information in accordance with this Policy.

By providing us with the personal information of a third party, you represent that you have the necessary consent or authority to allow us to collect, use and disclose such information in accordance with this Policy.

In accordance with the Act, you may withdraw your consent at any time by contacting us in accordance with the « HOW TO CONTACT US » section of this Policy.


We use your personal information to provide you with our services and to meet our legal and/or regulatory obligations.

We may use personal information in any of the following ways, with your consent or, where applicable, as permitted by law.

  • To provide our service and other related services, and for the conduct of our business, to administer and perform our services, including fulfilling our obligations under any agreement between you and us;
  • In order to provide personalized information and/or offers on our websites to users with a My Account profile, namely:
    • Saving property searches including specific criteria;
    • Adding properties to favorites;
    • Tracking statistics for properties listed for sale on the websites.
  • To contact users with a My Account profile to :
    • Send them property alerts;
    • Send periodic notifications of mortgage repossessions, open houses and price changes.
  • To communicate with Via Capitale newsletter subscribers;
  • To communicate with contest participants or winners;
  • To use surveys for marketing purposes;
  • To manage the various Via Capitale protections;
  • To ensure compliance with our legal and regulatory obligations;
  • To ensure the proper conduct of our business and comply with our ethical and professional obligations, including billing and file management;
  • For any other purpose permitted by law or to which you consent;
  • For talent recruitment purposes.


We may provide your personal information to our franchisees, service providers, employees, subcontractors and partners.

For example, we may provide your information to third party service providers and/or partners who provide website, application development, hosting, maintenance, and other services to us, such as: as the protection manager Via Capitale. However, please be assured that we limit the information we share with these service providers to only that information that is reasonably necessary to enable them to carry out their functions. At all times, Via Capitale requires them to expressly agree to ensure the confidentiality of all information complies with the Act. We may also provide it to third parties for statistical purposes.

Moreover, we may be required to disclose personal information and other information under certain laws, or if we believe in good faith that such disclosure is necessary to comply with applicable laws. As an example, if we receive a court order or subpoena or, in order to cooperate with government authorities.


Via Capital will only retains personal information for as long as necessary, for the purposes set out in this Policy and to comply with our legal, ethical and regulatory obligations.


Your personal information is currently hosted in Canada, but may be hosted on secure servers that may be located in the United States, if the nature of the service provision warrants it. However, regardless of where your personal information are being kept, rest assured that our practices regarding your personal information remain at all times governed by this Policy and, where applicable, contractual commitments are put in place to preserve the confidentiality of said information.


Though we cannot guarantee with absolute certainty protection of all your personal information, Via Capital takes all necessary measures to ensure that the personal information we collect is protected and stored according to standards that comply with the Act and are otherwise generally accepted in the industry, both at time of their transmission once we have received them. Doing so maintains appropriate physical, technical or administrative safeguards to protect personal information against theft, loss, destruction or accidental or unlawful disclosure, unauthorized disclosure, access, or misuse or any other unlawful form of processing personal information in our possession.

Please note that you can contact us at any time to obtain more information on how your information is protected or to disclose to us an incident related to the protection of your personal information, in accordance with the « HOW TO COMMUNICATE WITH US » section of this Policy.


In accordance with the Act and in applicable privacy laws, you have a number of rights with respect to your personal information. Such rights include, but not limited to, the following:

  • The right to accuracy of information: so that it is complete, up-to-date and accurate at the time it is used;
  • The right to access information: the right to be informed about the information processed and/or used and the right to request access to personal information held, subject to applicable law;
  • The right to have information rectified: the right to request the rectification of any incomplete, misleading or inaccurate personal information that we hold;
  • The right to withdraw consent to the communication or use of personal information collected: at any time, you can withdraw your consent to the communication, transmission or use of the information collected.

Any question or concerns regarding any of these rights, please contact us by consulting the « HOW TO CONTACT US » section of this Policy.


When you browse our website, we collect cookies in certain circumstances. Most of our cookies will not collect information that identifies you but will mostly collect general information such as how users access the site and how they use it.

By accessing our site, you are giving consent to Via Capitale, as well as its advertising partners and other third parties to the use of “cookies”, that is to say small text files that are inserted into your hard drive from the site. “Cookies” allow Via Capitale, among other things, to recognize you, when you visit the site, in order to personalize your browsing according to your preferences and to offer you personalized services, products, promotions and advertising on our site or any other site. Web. You can, however, choose at any time to no longer be subject to “cookies” by modifying the configuration of your browser, in which case your navigation of our site will lose its optimization.

The use of such files allows us the following steps:

  • • Improvement of the service by performance analysis of our websites, in order to make necessary corrections, if and when necessary;
  • Personalized welcome and geolocation, in order to present relevant properties to Internet users via the search engines of our websites;
  • Advertising targeting on our websites and advertising retargeting on our partners' sites and on social networks;
  • Statistics, in order to produce reports on traffic to our websites.

The use of such files does not allow us to collect the personal information mentioned in the previous section. However, the information we collect may be associated with your My Account profile. When the information is associated with your My Account profile, the information in question will be treated as personal information.

If you have any questions regarding the use of cookies, please contact us in accordance with the « HOW TO CONTACT US » section of this Policy or consult our Cookie Policy.


For more information, to make comments or a complaint with regard to this Policy or with regard to personal information, in order to exercise your rights, contact our personal information protection manager either, Mrs. Alexandra Gélinas, vice-president, operations and development, either by email at the following email address: [email protected], by telephone at (514) 287-1818 poste 331 or by mail at the following contact details:

Via Capitale
To the attention of the person responsible for the protection of personal information
7450 boul. des Galeries d'Anjou, bureau 120
Montreal, Quebec
H1M 3M3


Via Capitale Privacy Policy is regularly updated to comply with various legislative changes. Therefore, we may change the content of our website and the way we use cookies without notice. Therefore, your continued use of our website constitutes your acceptance of the Policy and any updates.

This Policy was last updated on October 25, 2023