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We drink good wine in Quebec, and more and more of it!
Just 40 years ago, very few people drank wine in Quebec. Other than sacramental wine, this beverage was not well known.
Times have changed. Today, 78.5% of the bottles sold in 2011 at the Société des alcools du Québec (SAQ) contained wine. In their 2011 annual report, Quebec was among the Canadian provinces where people drink the most wine. Between 2001 and 2010, average annual consumption increased from 16.3 to 22 litres of wine per person.
This change in habit means that consumers decided to keep enough wine at home to meet their needs.[……]




