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Write an ad like a pro to sell or rent your property!

Carefully Select Photos


Prospective buyers spend more than half their time viewing the photos of an ad. It is therefore necessary to make a strategic choice in the selection of different photos:

  • First, organize your rooms inside and out before taking pictures. You want to make future buyers want to live there,
  • Choose and highlight the photos that best showcase your property,
  • Don’t hesitate to add a video, it will increase the amount of views your ad will receive,

Photography is a profession; it is, therefore, wise to seek advice from a professional.


Be Honest in The Description


There’s nothing like a disappointment to scare your visitor away, so offer a realistic description:

white and red house
Photo by Jacques Bopp


  • Review the different rooms and describe them clearly, accurately and objectively. Specify the overall size of the property, the land and the number of rooms,
  • Mention the size of the home, that of the master bedroom and all the rooms,
  • Include the type of heating and emphasize the house’s insulation,
  • Write a few words about the neighborhood and all its benefits,

Renters or buyers will search several agencies and sites, help search engines by providing as much information as possible.

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Highlight Its Strengths


You are selling a place to live, so remember:

  • Specify if it is a villa, condo or country house,
  • Include assets such as a quiet area, a swimming pool, a fully equipped kitchen,
  • Mention the orientation: wind, sun…
  • Have you done so-called ecological work? Mention it, it’s a major asset in the sale or rental of a property,
  • Mention its proximity to schools, shops and other strong points that will enhance the property and make potential buyers want to visit it,
  • Emphasize access points: roads, airports…

Specify the Price


To price your property and write an ad like a professional, here’s what to do:

  • Call in a professional to get a fair assessment,
  • Mention the price of your property to avoid people from visiting out of curiosity,
  • Avoid overvaluing your home, you may lose valuable contacts,
  • Bring additional price-justifying resources such as materials used or recent refurbishment work,
  • If the price is negotiable, let it be known.

Don’t Make Mistakes


When it comes to advertising, there are a few mistakes you shouldn’t make:

  • Don’t write your ad in capital letters, they are hard to read on a computer screen,
  • Avoid writing too formally,
  • Don’t forget to put your contact information,
  • Incorporate items that are not mandatory, but may be useful, such as a parking space, garage or workshop,
  • Avoid abbreviations and write the words in full and in proper English.

All you have left to do is write an ad with all the information a future tenant or buyer will need!