We see it as outdated, obsolete, even tacky at times and yet each time it is reborn to become even fresher and richer. Ceramic never ceases to amaze us. It’s the phoenix of decorative materials.
We were originally seduced by the practical side of ceramic: shock resistant, watertight, not affected by changes in temperature, easy to wash, perfectly hygienic. It was the ideal material for the kitchen (floor and work space), the bathroom (floor and walls) and the vestibule (floor).
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Years have passed and designers have recognized the potential of ceramic in terms of aesthetics. They have embraced it enthusiastically. The days when ceramic was associated with being poor are long gone. Today, ceramic offers almost infinite possibilities when it comes to decorating.
Ceramic imitates natural stones, wood, marble and concrete. Sometimes the designs are quite surprising, such as snakeskin. This explains its astonishing ability to make a floor come alive. And even make it sophisticated. Ceramic comes in so many colours, textures and motifs that you have an abundance of choice.[……]