Pursue a career as a real estate broker with Via Capitale - Via Capitale

Who we are

Foundation of the company

The banner has been an integral part of the Quebec real estate landscape for 25 years. Who doesn’t know the famous advertising slogan ViaCapitaleVendu.com?

Via Capitale the franchisor

Whether it is in terms of marketing, technology, franchise service or finances, our team of 25 collaborators is always aware of the realities faced by the members of its network in the field and works hard to offer them the tools, service and training that meets their needs, while keeping up on industry trends.


At Via Capitale, we believe in the importance of being seen and recognized by our current and future clients.

That’s why we invest a large part of our annual budget in publicity in the mass media, whether it is in our advertising campaigns or as part of the Grande guignolée des médias. In this way, we ensure a strong media presence throughout the year, which contributes to increasing the brand’s reach. By joining our team, you can also benefit from this great visibility!

Via capitale is one of the three major partners of the Grande guignolée des médias.

A natural association for the banner given the very humane vocation of the cause. The national awareness and scope of the Grande guignolée des médias also provides the banner with substantial visibility.

In terms of involvement, all Via Capitale offices join forces for the month preceding the holidays by becoming collection points for donations and food. The members of the network also make it a duty to go out into the streets on the day of the Grande collecte nationale to participate in the wave of solidarity and to try to make a real difference for people in need.


Recognized for its distinct approach, which focuses on guidance and client satisfaction, Via Capitale is a leader in the real estate market. The performance of Via Capitale brokers is not only explained by the training programs, sustained coaching and constantly evolving products and services available to them, but also by their ability to meet consumers’ increasingly demanding expectations.

Consumers are looking for quality, service and, above all, they want to enjoy a unique experience.

At Via Capitale, we believe that experience leads to a commitment to the brand and to recommending it. That is why our brokers focus their efforts to obtain the best service for their clients.


A survey is sent to all our buying and selling clients in order to measure their level of satisfaction. This allows us to be attentive to their needs and to constantly improve.


That’s what has made our brokers the most performing in Quebec for the last five years. According to Centris, Via Capitale is the banner that has achieved the highest growth in terms of the number of listings and sales per broker since 2010.

SOURCE : CENTRIS, 2010-2015

A survey conducted by léger shows that Via Capitale brokers achieve very high levels of client satisfaction and that they get more recommendations from their clients than anyone else in the industry!

The broker mastered all steps
of the real estate transaction

The broker offered
Turnkey service service clé en main

The probability of
recommending the broker

The level of satisfaction
with the broker


Training and coaching

Via Capitale focuses a great deal on coaching and training its brokers so that they keep up on market trends, changing consumer needs and the tools offered by the banner.

have been set up by the franchisor and are offered to Via Capitale brokers for free.

Integration day

This training allows new Via Capitale brokers to discover the banner’s programs and tools and to get sound advice to start their new career.

Via coach

Training program over 12 weeks that allows brokers to learn and/or increase their knowledge of sound financial management, converting contacts into potential clients, negotiating and market practices.

(18 CEU certified by the OACIQ)

  • 12 CEU in specialized content
  • 6 CEU in fundamental content

These training sessions allow our brokers to keep informed on several subjects related to real estate, such as new real estate case law or new housing trends.


Via protections

Our unique and exclusive protections program allows Via Capital brokers to back their turnkey service offer and their promise to guide the client, even after the transaction.

Service that covers the buyer by offsetting the costs of repairs due to a defect or sudden breakdown of the electrical appliances and the plumbing, heating, ventilation and air conditioning systems.

Service that protects the homeowner-seller if the promising buyer withdraws.

Free telephone service that offers legal information provided by a lawyer in several fields of law, including housing, family, work, estate, health, etc. All clients eligible for the Homeowner Protection and Homebuyer Protection benefit from this service.

Service that protects the buyer in case of accidental death or for an involuntary loss of employment that lasts for more than 30 days.


The Via Capitale website is designed to efficiently meet consumers’ needs and to offer our clients the best visibility.

Adapted to all supports (computer, tablet and telephone), the site has two ultra-performing search engines and customized sections based on the type of buyer.


Source: contacts generated by email and text messages in 2015.


Includes all new housing projects,and offers customized visibility to real estate promoters.


Search engine exclusive to Via Capitale and unique in Canada, allowing consumers to search for their dream room or space (kitchen, bathroom, swimming pool, back yard, etc.) by accessing, in a single click, a bank of images of properties for sale.


Our specialized programs

Via Capitale implemented the Via Capitale Art program to enable its brokers to easily reach clients interested in exceptional properties that stand out through their distinctiveness and originality.

To operate in the field of exceptional properties, the broker needs specific tools. Via Capitale has developed several adapted and visually enhanced work tools:

ViaCapitaleArt.com : exclusive website offering customized marketing and added visibility to exceptional properties.

The promotional brochure, Via Mag Art, which presents adapted content and visuals that meet the standards of the property for sale.

A distinct sign that fits well with the decor.

A commitment proposal of services that the brokers can provide to their potential clients.

The agreement between Via Capitale and LuxuryRealEstate.com, made up of properties starting at $650,000 throughout the world, allows Via Capitale brokers to offer their clients added visibility, as the site generates 70 million unique visitors a year from all continents.

This specialized website is designed to facilitate and maximize the service offer of Via Capitale brokers operating in the commercial market.

The platform includes all types of commercial properties and is designed to meet the specific needs of both selling and buying clients:

Customized and detailed descriptive file that meets the needs of this type of market.

Enhanced search engine that allows brokers to place an ad for their buying client by listing the type of property sought. This allows sellers to find a buyer more rapidly.

A distinct sign that meets the needs of this market.

Attractive and useful tools

By always keeping on top of market trends and listening to the members of its network, Via Capitale offers performing, useful and unique tools that make their brokers’ jobs easier and make them stand out!
Via Mag
Promotional brochure containing several details and photos of a property.

Monthly newsletter
Tool that brokers can use to send in their name to their clients, a series of articles drafted by specialists in various fields, including decoration, renovation, market trends and financing. A great way to stay in contact with your clients while remaining relevant and interesting.

The Via Capitale Intranet was designed and optimized to meet the needs of our brokers and support them during their real estate transactions.

Customized brochures and sheets

Information brochures for clients providing advice, the service offer and the visibility proposed by Via Capitale. Brokers use this tool to present a complete service offer, which they can enhance through their personal approach.

The web application maximizes the work of brokers in the field by allowing them to respond almost instantaneously to the needs of their clients and real estate promoters, wherever they are.


In addition to training, attentiveness and coaching, recognition is certainly a key element to building your credibility, your expertise and strengthening your relationships with your clients.

Our recognition programs allow our brokers to position themselves in the network, but most of all, to recognize their work.

Monthly and quarterly ranking of the top 100 brokers and top 25 teams.

Annual recognition:

  • Diamond, Platinum, Gold, Silver and Bronze Club (Based on annual commissions)
  • Recruit of the year
  • Top seller
  • Top listing broker
  • Exceptional performance
  • 25 years of service

Each year, Via Capitale organizes rallying and prestigious events that favour recognition, networking, entertainment and training for its brokers.

February – Performance Gala
Gala evening to reward the best performances of the year, but also to recognize the involvement or exceptional careers of certain members of the network.

June – Golf tournament
Perfect opportunity to have fun with colleagues and meet network partners in a relaxed atmosphere.

September – Convention
Annual meeting to pick up great ideas, obtain coaching sessions and network with colleagues and suppliers.

Social media

Real estate is the second most searched for subject on the Internet; 77% of people begin their property search on the Internet.*

Via Capitale develops and invests in various strategies in order to maximize the presence of the banner and its brokers on the web and the social media.

Our turnkey programs:

Specialized content on financing, decoration, renovation, advice for first-time buyers, moving, market trends and the environment. The content is relayed on the Via Capitale Facebook page and brokers’ personal pages through the Réseaux+ platform.



Program offering a unique and automated solution that allows brokers to take advantage of the social media to increase their visibility and that of their clients.

  • Creation of a professional Facebook and/or Twitter page/account
  • Automatic posting of brokers’ properties on Facebook, Twitter and LinkedIn
  • Weekly publication of articles from the blog on Facebook
  • Training and technical support related to the use of social media in a professional framework.


In addition to being active on all platforms, we offer relevant content, which is read and shared by our thousands of subscribers. Follow us today to learn everything about real estate!


Via Capitale’s leading market position has allowed it to develop exclusive agreements with large businesses and various service suppliers.

Partnership with Cam/Coop Hydro-Québec
The mission of this program is to offer discounts and privileges on a multitude of products and services to its 125,000 members. This partnership generates referrals for Via Capitale brokers.

Personal discounts
Agreements to benefit from discounts from a number of suppliers related to cars, insurance, telecommunications, health, personal care, etc.

Mortgage referrals
Via Capitale brokers who refer their buying clients to one of our three financial partners: Desjardins, National Bank or Bank of Montreal, to negotiate a loan, obtain a referral commission.

Business opportunities
Corporate agreements for printing, postal mailing, statistics, website creation, photograph services, etc.


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