Ensuring your profits

As a franchiser, Via Capitale's primary goal is to ensure the profitability of our franchisees. To achieve this objective, we use a threefold strategy:

1. Recruiting and retaining competent brokers..

2. Increasing broker productivity.

3. Lowering the operating costs of franchises and emphasizing strategic alliances.

1. Recruiting and retaining competent brokers

The key factor in the success of a franchise is, without a doubt, the ability to recruit and retain competent brokers. Via Capitale offers you many competitive advantages that you can emphasize to prove to your recruits they will complete more transactions and make more money.

During the interview, you can stress numerous points that will encourage a candidate to join your team:

Via Capitale offers exclusive tools (our home and mortgage protections) that make it easier to sign and sell properties and to earn commissions.
Via Capitale has set up the Académie de l'immobilier which offers free training with qualified instructors, such as Sales and Communication, as well as self-taught courses on videotape.
Partnership with mortgage brokers from financial institutions reassures the customer right up to the closing of the transaction.
Via Capitale also offers an incentive program that works. Our "Performance" Gala and our annual Golf Tournament are among our most popular activities.

2. Increasing broker productivity through our exclusive tools

Because of your affiliation to Via Capitale, your brokers are able to use our exclusive tools to increase the number of transactions for your franchise and to earn their commissions.

The homebuyer protection. A phenomenal success, this protection proves that a good product, launched at the right time, can make miracles happen.
The mortgage payment protection. A product that is truly adapted to today's economic climate, this protection reassures potential buyers that are afraid of losing their job and encourages them to take the next step.

Maximizing the productivity of your brokers through a network of profitable referrals

Referrals can make a broker much more productive. Via Capitale's network of referrals is one of the most efficient around. We have more than 22 sources for referrals.

Our network of inter-branch referrals.
Our prestigious corporate clients' referrals.
Mortgage repossession services: The CMHC and other financial institutions.
Strategic alliances with brokers outside of Quebec, including
Coldwell Banker a Pan-American chain with more than 120,000 agents.

Maximizing the productivity of your brokers through a continuous training program.

At Via Capitale, we understand that training has a direct bearing on the productivity of your brokers and other personnel. Therefore, we offer the following to owners of our franchises:

For administrative personnel: one day of training per year; days are added as we implement new programs.
For brokers: a free continuous training program with qualified instructors, including courses such as Sales and Communication, as well as self-taught courses on video-tape.

Maximizing the productivity of your brokers through a carefully orchestrated marketing plan

At Via Capitale , we firmly believe in the power of our marketing, advertising and promotional campaigns to make our brokers more efficient. That is why Via Capitale has acquired an excellent reputation and has become the number one licensed realtor in Quebec. The cornerstones of our marketing program are:

radio, television and newspaper ads, as well as ads in other media;
international presence with our Web site at www.lacapitalesells.com;
increased visibility thanks to our agreement with micasa.ca;
launch of various promotions to make signing listings and selling easier;
press releases and press conferences to announce major events as part of our permanent public relations works.

3. Reducing your Operating Costs

It is clear that the profitability of a franchise is also dependent on a reduction of your operating costs. To this end we are able to offer you:

a reduction in bad debt due to our advantageous programs;
optimal use of computer technology;
in some cases, consolidation of the operations of more than one branch to reduce management costs;
a reduced payroll through intelligent use of computer technology and efficient human resources management.

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