As we explained in the article Refinement and Elegance, Art Deco took off after the Great War (1914-1918). To give people hope, an illusion of happiness and prosperity had to be created. It had to be seen everywhere, even on skyscrapers with their heads in the clouds.
Art Deco buildings give the illusion that they are higher than they actually are. It’s because the windows are high and the guidelines of the façade are vertical. Keep in mind that this is the late 20s and early 30s. The Great War crushed the human spirit. Verticality symbolizes momentum towards a new life and prosperity. Human beings were picking themselves up. Continue reading
Do you like comfort, order and elegance? Take an Art Deco tour. You will find yourself in a world of luxury and prestige and you will come back with a head full of ideas.
A little history. The Great War (1914-1918) just ended. So much blood, so much death! Europe is traumatized. People need their spirits uplifted. They have to be convinced that happiness is coming.
In France, hundreds of thousands of homes destroyed by the war must be rebuilt. The ones that are still standing need a lot of work. Everything has to be redone. During this time, thousands of farmers are leaving the devastated countryside to live in Paris. Things have to be done fast, but what to do?
Industrials and artists at the time focus on a style that was born just before the war: Art Deco. It also lends itself well to new technologies and mass production in factories. Continue reading